The “tagline”–an expression of your positioning.
For more than half a century, savvy advertisers have attached a brief statement to their ad messaging, usually with their logo. This “tagline” an expression of your positioning, is usually a short, pithy phrase that’s meant to express the key attribute or attitude about the brand, product or person. It’s the umbrella remark you consciously or subconsciously remember when considering a purchase. 1

Can you name the brands with these taglines?:
• Just do it
• Think different
• The ultimate driving machine
• Breakfast of Champions
• Got milk?
• Gives you wings
• Taste the rainbow

There are so many more—hundreds—that we remember for the clever or exquisite advertising that brought them into our homes. The best part? Each delivered on customers’ expectations.

I’m Tom McManimon—Strategic Branding Consultant. As a brand strategist and agency creative leader,
I help companies discover their positioning and craft taglines that speak to your consumers and help you win the hearts, minds, wallets and loyalty of customers.

POSITIONING AND TAGLINE WORKSHOPS.
Let’s start a conversation…about positioning, branding, tag lines, and more. Set a workshop for you and your brand. Call 609.457.0161 or email tom@stimulusbrand.com

Tags: branding, tagline, positioning, brandstrategy, brandconsultant