The Importance of Videos for Online Marketing with Greg Jarb

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3404 days ago, 1345 views
webmarketingtoday — April 17, 2010 — In this video interview, Greg Jarboe observes that there are more YouTube videos watched each month in the US (10 billion), than there are searches on Google. Businesses can't ignore this medium!/nHe cites an example of a very small business -- a Sierra weekend rental property -- that developed a simple video starring a Golden Retriever named Monarch, to make the point that this was a pet-friendly property. They're now booked every weekend./nPerhaps the most famous small business example is Blendtec.com blenders that emphasized their product's sturdiness by blending objects such as iPhones in a series entitled, "Will It Blend?" The company's sales soared 700% as a result. /nHow-to videos are especially popular online, as well as demonstrations, and travel featuring hospitality-type businesses. /nGreg Jarboe is president and co-founder of SEO-PR, an SEO firm that specializes in optimizing press releases, videos, etc. Greg is the author of YouTube and Video Marketing: An Hour a Day. This interview was taped in December 2009 at the Search Engine Strategies (SES) Conference in Chicago.
Tags: business, tips

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