StrategyVsStrategy Rod McNealy, Johnson & Johnson Marketi

2532   10 years ago
tiger103 | 0 subscribers
2532   10 years ago
Rod McNealy, Johnson & Johnson Marketing Executive,Princeton - Wharton Lecturer, presenting the Federal Express Fedex Case Study on Strategic Marketing to Princeton a Fast, Reliable Deliveries To More Than 220 Countries And Territories Solutions That Matter. This is a video of my FedEx Strategy Presentaion for an MMBA class Schoeninc Rod McNealy, Johnson amp Johnson Marketing Executive, Wharton Lecturer, presenting Federal Express - Fedex - example of competitive strategy success. We've all been there The boss comes up with a ridiculous new policy and everyone in the room is expected to get on board In t Since its beginning, FedExs focus on reliability has guided its business strategy Michael Sherain Laurie Tucker of FedEx answers what is successful in FedExs use of social media marketing btobonline
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