In 1959-ish, Lilly Pulitzer set out to create her own happiness, opening a juice stand in Palm Beach. In need of an everyday uniform, she asked her dressmaker for something to camouflage splashes of citrus juice. The result? A comfortable, sleeveless shift dress made of colorful printed cotton. Today, her spirit is reflected in Princeton in the brand’s imaginative prints and lively colors, which inspire everyone to shine bright and stand out.

Tags: palmer square, princeton nj